How we use business contact details

Overview

SMART 5 Consulting Limited (company number 12281263, ICO registration ZC294495) is responsible for the information described here. SMART5 Marketing, QuadCalls and GCSE Solutions are services run by SMART 5 Consulting Limited.

This page explains how we find limited companies and other corporate bodies that may be interested in our services, and how we use their contact details to send business-to-business marketing emails. If you received an email from us, it links to this page.

We only send these emails to corporate bodies, such as limited companies, limited liability partnerships and public limited companies. We don't send cold marketing emails to sole traders, ordinary partnerships or personal email addresses.

What we hold

• The business's name, address, category, phone number and website.
• Email addresses and phone numbers published on the business's own website. Where an address names a person, for example firstname@company.co.uk, it's personal data and we treat it that way.
• Public company information: company name, number, status and type.
• Publicly visible details about the business's website, such as the platform it's built on.
• A record of the emails we've sent, any reply, and whether someone has asked us to stop.

Where it comes from

• Google Maps: the business's public listing.
• The business's own website: its home page and contact page.
• Companies House: the public register of companies.

Why we use it

We use these details to send occasional emails about website, hosting, marketing and related services that may be useful to the business, with at most one follow-up.

Our lawful basis is legitimate interests: telling businesses about services that are relevant to them. We have weighed this against the rights of the people involved. We only use business contact details that the business has published, we keep messages few and relevant, and we stop immediately if anyone asks.

Who handles it

We don't sell or share these details. The following suppliers process them for us under contract:

• Amazon Web Services, in the UK and EU, to store the information and run our systems.
• Google Workspace, to send and receive the emails.
• Anthropic's Claude model, run through Amazon Web Services in the EU, which may be used to help write a message. No decisions with legal or similar effects are made about anyone.

How long we keep it

• Details from Google Maps listings: cleared after 30 days, apart from the listing's reference number.
• Contact details we haven't used: deleted after 12 months.
• Contact details we've emailed with no reply: deleted 24 months after the last email.
• Conversations where you replied: kept for 24 months after the last message, or longer if you become a customer.
• If you ask us to stop, we keep only the minimum needed to make sure we never contact you again.

Your rights

You can object at any time, and we will stop. Use the unsubscribe link in any of our emails, reply with "unsubscribe", or email us. When you object, we stop emailing that business from all of our services.

You can also ask for a copy of the information we hold about you, ask us to correct or delete it, or ask us to restrict how we use it. It's free.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.

Contact

Email info@smart5.co.uk or call +44 20 4602 9982.